White Label: How to choose your software provider
White label reselling is exploding in the e-commerce sector. It surfs on the digitalization of the customer relationship, a natural field of choice for resellers. However, it is a more complex business model than it seems. Many partnerships end in failure.
Can you name three white label suppliers? Not so easy! By nature, a good white-label supplier is very quiet. They focus on their expertise: the development and manufacturing of their product. Resellers market the product under their own brand name, and manage the entire customer relationship. Buyers are unaware of the white label supplier's existence, even though they use its products on a daily basis. This is not a reason to choose your supplier blindly!
White label reselling is exploding in the e-commerce sector. It surfs on the digitalization of the customer relationship, a natural field of choice for resellers. However, it is a more complex business model than it seems. Many partnerships end in failure.
Identify the best white label software provider using three strategic criteria
1. It offers a scalable and customizable solution
The e-commerce market is one of the largest and most diversified economic sectors. It involves a multitude of prospects and customers, with divergent interests and changing practices.
All of them require versatility in their relationship with your company. According to BCG, a buyer uses up to 6 channels per purchase. He expects to be followed from one to the other with fluidity. There is no time to lose: 35 to 50% of sales go to the most responsive provider (insidesides study).
You will have to keep up with these evolutions. The digital customer relationship has an image of disembodied robotization. But in reality, it has radically brought brands closer to their customers.
Today, 86% of e-buyers cite a personalized customer relationship as a crucial criterion for their consumption choices (Customer Services Observatory study). As a white label reseller, this means:
