White label: How to choose your software supplier

White mark

14/02/23

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Written by

Julien

White-label reselling is booming in the e-commerce sector. They capitalize on the digitalization of customer relations, the natural domain of resellers. Yet this business model is more complex than it seems. Many partnerships have ended in failure.

Can you name three suppliers of white-label products? Not so easy! By its very nature, a good white-label supplier is a quiet one. They concentrate on what they do best: developing and manufacturing their product. Resellers market the product under their own brand name, and manage customer relations from start to finish. Buyers are unaware of the white-label supplier's existence, even though they use its products on a daily basis. That's no reason to choose your supplier blindly!

White-label reselling is booming in the e-commerce sector. They capitalize on the digitalization of customer relations, the natural domain of resellers. Yet this business model is more complex than it seems. Many partnerships have ended in failure.

Identify the best white-label software supplier using three strategic criteria

1. A scalable, customizable solution

The e-commerce market is one of the world's largest and most diverse economic sectors. It involves a multitude of prospects and customers, with divergent interests and changing practices.

They all demand versatility in their relationship with your company. According to BCG, a buyer uses up to 6 channels per purchase. They expect you to follow them seamlessly from one to the next. There's no time to lose: 35% to 50% of sales go to the most responsive provider (insidesales study).

You'll need to keep up with these changes. Digital customer relations are often perceived as a disembodied robotization. But in reality, it has radically brought brands closer to their customers.

Today, 86% of e-buyers cite personalized customer relations as a crucial criterion in their consumer choices (Observatoire des Services Clients study). As a white-label retailer, this means :

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