Digitalization of real estate: what are the stakes?
While digital and real estate seemed an unlikely combination, the evolution of uses and the health crisis have forced the last market players still open to the phenomenon to come to terms with it in order to survive on a market in full transformation, shaken up by the arrival of new players ready to dust off the image of the real estate agent.
At the origin of this digitalization, even before the arrival of the health crisis that precipitated this change is the ELAN law, Evolution du Logement et Aménagement du Numérique, enacted in November 2018, which allowed the dematerialization of many procedures by introducing, among other things, the digital rental lease.
Focus on the benefits of the digitalization of real estate for both sellers and buyers
Ensuring growth through the digitalization of real estate
Despite the turbulence encountered throughout the year 2020, this year will go down in the history of real estate as one of the best, with more than one million sales. The numerous confinements and restrictions have forced agencies to democratize the use of digital tools to continue their activities and face the pure players of the market.
Digitalization has provided concrete answers to the recurring problems of the sector: visibility of offers, availability of information, simplification of procedures, etc. Advertising sites and social networks have facilitated the implementation of a marketing strategy that allows traditional agencies to face the growing power of pure players.
83% of real estate agents have perceived the crisis as a gas pedal of change
Harris Interactive for Best Agents, 2020
This digital boom has allowed real estate market players to gain visibility. With no less than 4.8 billion Internet users, including 53.8 million French people connected, the Internet represents a previously underestimated acquisition channel for physical agencies. Thus, Internet as well as social networks have allowed actors to increase their visibility and reach a wider audience.
In addition to this growth opportunity, digitalization and the many tools that accompany it, such as online estimates, 3D visits and remote electronic signatures, represent real advantages for all parties.
In concrete terms, the tools present real advantages for agents, sellers, buyers...
🏡Why continue to waste time showing homes that ultimately won't fit your clients' criteria? Virtual tours allow buyers to get a clear picture of the property and therefore avoid unnecessary trips and visits that waste time for both parties.
🤳Between your schedule and that of your clients, organizing visits can be a real headache. This is where online appointment booking comes in: your customers block a slot in your schedule according to your availability and theirs. Available 24 hours a day, appointment scheduling allows you to reduce the number of calls received during the day.
🧑💻Agent real estate, broker, banker, notary, insurer... the purchase or sale of a property requires the involvement of many actors in the sector. You must know professionals and certainly have partnerships with several of them, so why not let your clients benefit from them? On the one hand you will consolidate your partnerships and on the other hand you will offer a real accompaniment to your customers throughout their purchasing process
In short, the digitalization of real estate and the associated tools are essential for agencies that want to remain competitive in the market.
Digitalization to enhance the customer experience
As with many industries, the digitalization of real estate has led to new consumer expectations of market players. Once again, new technologies offer the resources to meet the needs of a clientele seeking a personalized customer experience.
Digital tools allow us to respond to the new needs of individuals and to provide more details about offers without necessarily requiring a greater investment of time from a real estate agent. While augmented reality allows to visit a property remotely and 3D modeling to obtain a rendering after work, the ChatBot offers a 24-hour permanence by ensuring an answer to the most frequent questions of the individuals and this even outside the opening hours of the agency.
Augmented reality tools could convince 77% of individuals to use an agency
Harris Interactive for Best Agents, 2020
These tools have increased access to information but also increased the competitiveness of the industry. Individuals looking for a privileged customer experience will turn more to an agency that has taken advantage of all these new tools, thus facilitating the customer experience.
Online appointment scheduling for real estate
Whether in a "Purchase" or rental management customer path, the online appointment booking integrates perfectly with the needs of both professionals and individuals at several key stages of the process to make the process more fluid and limit friction.
Agendize is an innovative solution dedicated to the generation of qualified leads: your customers can make an appointment directly with your collaborators 24/7 from your website, your Google Business Profile page, your email signature, a QR code on your business cards or in your agency. When making an appointment, a form will be automatically added according to your wishes to qualify the need.
A true collaborative tool, Agendize allows you to synchronize the leads generated according to the availability of employees, the goods to be offered, etc., and to reduce the number of missed appointments by 80% thanks to appointment reminder notifications.
Internally, the management and synchronization of employee agendas provides a global view of activity, reduces sources of error and supports their mobility.
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