Focus on appointment booking for beauty salons
The beauty industry, a growing sector, counts today more than 30,000 beauty salons in France, independent or part of a network. It is therefore essential for your company to differentiate itself, satisfy its customers to keep them loyal and find ways to attract new customers.
How to face these challenges?
One of the keys is to engage your customers and prospects online.
Booking appointments from your website or Facebook page can optimize your occupancy rate, reduce no-shows, eliminate duplicate appointments and save time.
Consumers want to interact with you the way they want to and when they want to, during or outside business hours! Online appointment booking helps you satisfy them and capture the 40% of appointments that are booked outside of business hours or when you are already busy with a client.
If you don't have a website, you can send a link that redirects to a personalized web page. It is also possible to communicate a QR code on your business cards, care brochures or on the window of your store.
How does making an appointment online work?
The appointment booking process is simple for your clients and automatic for your company... and the widget can be customized to match your institute's colors.
In a few clicks, your client selects her favorite treatment or massage and the beautician who will provide her moment of relaxation. She then chooses the date and time that suits her (only the available slots are displayed) and finally registers her details to receive confirmation of the appointment.
A few days or a few hours before the appointment, it is possible to send an automatic reminder by email and/or SMS to considerably reduce the rate of no-shows.
Other useful customer relationship tools
In a competitive market, it is important to satisfy your customers. Communicate to build loyalty! Several online appointment scheduling software integrate a customer management system with contact sheets and detailed profiles with tags (VIP, loyalty card, allergies, pregnant women,...), which are fully customizable according to your activity.
You have a qualified customer base to create targeted and effective marketing campaigns. An email marketing platform, integrated to the online appointment booking system of some providers, will allow you to communicate promotional and anniversary offers to your customers to boost your sales. You can optimize your planning for the next few weeks by sending your contacts a communication with a promotional code.
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