Focus on appointment scheduling for beauty salons

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2/03/23

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Written by

Rémi

Beauty is a fast-growing and buoyant sector, with over 30,000 beauty salons in France today, both independent and part of a branded network. So it's vital for your company to stand out from the crowd, satisfy its customers to win their loyalty, and find ways to attract new customers.

How can we meet these challenges?

One of the keys is to engage your customers and prospects online.
Making appointments accessible from your website or Facebook page optimizes your occupancy rate, reduces no-shows, eliminates duplicate appointments and saves time.
Consumers want to interact with you the way they want to, and when they want to, during or outside opening hours! Online appointment booking helps you satisfy them and capture the 40% of appointments that are booked outside opening hours or when you're already busy with a customer.
If you don't have a website, you can send a link that redirects to a personalized web page. You can also include a QR code on your business cards, care brochures or store window.

How does online appointment booking work?

The appointment booking process is simple for your customers and automatic for your company... and the widget can be customized to match your institute's colors.
In just a few clicks, your customer selects her preferred treatment or massage and the beautician who will provide her moment of relaxation. She then chooses the date and time that suits her (only available slots are displayed) and finally registers her details to receive confirmation of the appointment.
A few days or a few hours before the appointment, it is possible to send an automatic reminder by e-mail and/or SMS to considerably reduce the number of no-shows.

Other useful customer relations tools

In a competitive market, it's important to satisfy your customers. Communicate to build loyalty! Many online appointment scheduling software packages include a customer management system, with contact sheets and detailed profiles with tags (VIP, loyalty card, allergies, pregnant women, etc.), which can be fully customized to suit your business.
This gives you a qualified customer base with which to create targeted, effective marketing campaigns. An email marketing platform, integrated into the online appointment booking system of some service providers, enables you to communicate promotional and anniversary offers to your customers to boost your sales. You can optimize your planning for the coming weeks by sending your contacts a communication with a promotional code.

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