Restaurants, win customers with online reservations

Digitization

30/06/23

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Written by

Rémi

You're swamped with phone calls, pages in your booking book, orders taken... and on top of that, you're trying to remember your customers to maintain a good relationship with them and better satisfy them? It's true that you can't duplicate yourself, but by choosing online appointment booking, you'll save precious time. Here are 5 good reasons to ditch your old booking book and ballpoint pen.

Book reservations even when your restaurant is closed!

Give your customers the opportunity to make reservations at any time, even when your restaurant is closed. The Internet never sleeps, and thanks to the online reservation system, your restaurant remains visible and active 24/7. Online booking makes you more accessible and can win you up to 40% more appointments. Reservations are updated in real time, so all you have to do is consult them directly from your reservation platform.

Keep your customers' data

When a customer books a table on your website, they leave their contact details: first and last name, email address, telephone number, address... This information is invaluable for sending out newsletters or for targeted advertising on social networks, for example. The more customers you have registered in your reservation tool, the more people you'll reach with your restaurant's advertising campaigns.

All customer information is recorded in one place for every booking. There's no need to write it all down in pen. No more loose scraps of paper and illegible notes, saving you time and peace of mind. So, as soon as a customer walks through the door of your restaurant, you can offer them a personalized welcome.

Better organization

Weekends and vacation periods often boost restaurant traffic, and you need to be well organized to anticipate this increase in demand. With a good online appointment scheduling solution, you can see how full your diary is, and your schedule for the day, week or month at a glance. Your restaurant's availability is visible online in real time, enabling you to better organize your business in case of heavy demand. A reservation tool can be a real mine of information for managing your restaurant.
Measure your reservation statistics

Statistics are useful for gaining a better understanding of your restaurant. Are your customers coming more often as couples, with children, with friends...? Did reservations rise or fall last month? This data will help you plan for the coming weeks and understand what's working and what's not in your restaurant. It's also a way to better respond to customer demand. Example: If you attract families, it would be a good idea to offer a children's menu.

Offer your customers a fast and secure way to make reservations

Today's customers are impatient and demanding, and don't want to wait until you're available on the phone to make a reservation. What's more, they appreciate being able to track their booking: reservation request and confirmation, reminder before the big day, cancellation confirmation... All these notifications can be sent automatically. You'll be informed of any changes and won't have to waste time calling your customers. Online appointment booking is the ideal way to offer better service to you and your customers.

Another important point that may remove a thorn from your side is the reservation of your foreign customers. Some customers don't always dare call to make a reservation for fear of not being understood. Nor is it easy to take a reservation when you're in a hurry and surrounded by noise. To avoid any comprehension problems, online booking is an effective solution.

Online appointment booking is a feature with many advantages!

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