Google Business Profile : How to optimize your business listing

Digitization

24/04/23

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Written by

Rémi

Over the years, Google Business Profile (formerly Google My Business) has rapidly become an indispensable tool for gaining visibility on the Web and making yourself known to the general public. But why is it so important to use it? And what should you include?

5 essentials for optimizing your Google business listing

Your business information

The most important thing when creating your Google Business Profile is to include your business information. This is the main objective of this tool. By entering your name, address, telephone number and field of activity. When someone searches for a company in your sector in your geographical area, your "Business profile" will appear in the first search results. A great way to win new customers!

To complete this commercial information and maximize your chances of being found, but above all of being relevant to Internet users' queries, Google lets you add categories to your listing to specify the nature of your business and your offers.

For example, a pizzeria could add the words "Pizzas to go" and "Pizza delivery" to its listing if it so wished 🍕

Finally, if you're equipped with online appointment booking, you can integrate it into your profile to enable your customers to book appointments at any time of day, even outside your opening hours!

Indicate your special times

If you already have a Google "Business profile", then chances are your working hours are already listed, but have you thought about entering your exceptional working hours? This GBP feature applies to the public holidays in our calendar, but you can and should use it if you're taking time off or in the event of a lockdown.

In the case of public holidays, Google will show your hours in orange orange with a note such as: "Easter Monday, these times may vary", whether or not your times change. On the other hand, if your hours are known, you'll see a green green indicating the timetable for that day.

The impact of this feature on your business should not be overlooked:

👉Informing Google of your special times when necessary tells Google that your listing is updated regularly, so you're automatically more likely to rank higher in search results.

👉 in terms of customer experience, the benefit is not negligible. You can ensure that visitors to your site won't find a closed door.

Photographs of your business

Photographs are a plus, but not an insignificant one. In fact, companies with photographs on Google Business Profile receive 42% more business inquiries than those without. Here's a simple example: you're looking for a restaurant near you, so you type "restaurant" followed by your location in Google. All Google Business Profile pages will appear in the first results. All you have to do is make your choice. Like most consumers, you'll want to take a look at customer reviews and photographs to see what the place looks like, and why not their creations.

Write posts to promote your offers

Thanks to Google Posts, you can now share your social network content (articles, special offers...) directly on Google Business Profile. This will improve your SEO, while giving your customers direct access to the content you want to distribute to them.

Your customers' opinions

By responding to customer reviews, you can increase your conversion rate by up to 80%!

Customer reviews play an important role in consumers' final decisions. That's why it's so important to include them on your Google Business Profile page, to give yourself the best chance of attracting as many customers as possible.

Taking the time to respond to reviews has two essential benefits for your business:

👉 by responding to your customers' reviews, Google will consider that you are active and you will therefore be better referenced.

👉 secondly, responding to your customers' reviews will enable you to strengthen your customer relationship. Whether the reviews are very positive or a little less so, it's essential to take the time to respond to the feedback you've received: in the first case you'll have a better chance of driving loyalty, in the second you'll show less satisfied consumers that you're taking their feedback into account, and other Internet users that you care about customer satisfaction.

Are you short of customer reviews?

Equipped with an appointment scheduling solution like such as Agendize you can plan to send emails or SMS messages to your customers, inviting them to leave their feedback in the form of a review on your Google listing!

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