Cut through the Noise by Marketing with Engagement

Marketing is at its heart a method of modelling commercial relationships with customers, and as the marketing landscape becomes more competitive, your customers will expect more out of the relationships they build with you. We all know it’s easier to make a sale with a loyal customer, but the psychological priming and conditioning that goes…

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What is Conversion According to the Pros?

If you follow tech blogs, read Internet marketing reports or tweet regularly, you’ve probably come across the buzzword conversion. Conversion marketing, optimization and calculating conversion rates are growing discussions on the web today. We’ve unlocked the key on generating and measuring web traffic. The challenge now lies in persuading users to buy something when they…

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Click-to-call increasingly essential to everyday business

Click-to-Call’s effectiveness has long been a stalwart of the Call-to-Action market. Now, according to a study by Marchex, Consumers will spend $1.12 trillion through click-to-call mechanisms this year in the United States alone, an amount more than 3 times larger than that of retail e-commerce.   Part of the credit for this astounding statistic (which…

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David A Kaplan on Content Marketing, Privacy and more! (Part 2/2)

We invited David A. Kaplan, Managing Editor of GeoMarketing.com, to share the benefit of his 20-year experience and deep expertise in the world of digital marketing and advertising. Since he was happy to abide, read below as he shares his insights on changes in content marketing, how location-based data meshes with consumer privacy, and what…

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Success with Online Scheduling for Beauty Salons

Properly managing a schedule can be crucial to the smooth functioning of any beauty salon, and incorporating Online Scheduling can be helpful for any business in increasing bookings, reducing no-shows, eliminating double-bookings and saving time. However, for businesses that offer a lot of stimulating visual content, and are fundamentally fun and social in the nature…

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David A. Kaplan on Location-Based Marketing (Part 1/2)

We invited David A. Kaplan, Managing Editor of GeoMarketing.com, to share the benefit of his 20-year experience and deep expertise in the world of digital marketing and advertising. Since he was happy to abide, here is the first part of our interview with him, in which he shares how geo-data can help strengthen local business…

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Online Scheduling Apps Can Offer Full CRM to Business

After surveying 500 U.S.-based companies in May of 2015, an Agendize-GetData survey found that 56.3% of Small and Medium Businesses (SMBs) use online calendars to books appointments, while 24.2% schedule over the phone and 8.8% still use pen and paper. Only 10.8% used Online Scheduling to automate their appointment booking process, and it’s unknown how…

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Mexican Yellowpages boosts traffic with Agendize!

Many wonder how Yellowpages-type indexing service stay relevant in a 21st century where not only do people eschew large paper books, but everything is accessible at the thought of a web search. For Seccion Amarilla, the leading Yellowpages provider out of Mexico City, the answer lay in embracing the new use of technology among consumers,…

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IT services firm wins efficiency with Appointment Scheduling Software

Most salespeople are confident that when they get on a call or in a meeting, they can shine. The main challenge in their work seems to come in coordinating appointments, timing calls for their clients, and never missing an opportunity to evangelize the products and services their businesses offer. If you’re working for an IT…

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How Mobile Scheduling empowers Small Business

Small Business owners have grown to love using mobile in communicating with their clients and managing their day-to-day activities, but among the bevy of online services which exist to help them do their jobs better, Online Scheduling stands out. When combined with the ease and availability of mobile technology, its benefits are all the more…

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