Just like staff in a storefront, who’s manning your website?

Every consumer understands the value of retail employees in making customers feel welcome to a storefront. From their expertise, caring personal presence, and ability to communicate different benefits of products and services in a way different people can understand, retail employees drive the success of their locations.   However, in the implementation of E-commerce initiatives,…

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Want More Customers? Forget Customer Acquisition (Yes, Really!)

  Guest Post by Jenny Hayward of Signpost   Ask any business owner what their main goal is, and most often they’ll respond with some variation of “getting more new customers through the door”.  Although customer acquisition is essential to the growth and sustainability of any healthy business, far too often owners throw themselves full-force…

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How Gym scheduling software transforms your clients experience

Today, most of gyms and fitness centres provide personal or group training programs, but you know how difficult it is to attract enough people to your training classes and make the most of your investment in a certified personal trainer! Additionally, keeping your trainers’ schedules up-to-date becomes a lengthy administrative task that prevents you from…

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Understanding Live Chat’s Effect on Consumers

Consumers are looking for simple and compelling digital experiences when they browse and shop online, and Live Chat is one of the interactions that is both universal and expected by consumers in this process. 90% of consumers consider it helpful, while 62% say they are more likely to purchase from a site with Live Chat…

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Online Scheduling gives Banks a new way to engage clients

Online Banking has quickly taken over as consumers’ preferred mode of managing their day-to-day finances. In 2013, a Pew study revealed that 51% of U.S. adults (encompassing 61% of internet users) banked online. 32% of U.S. adults also banked using their mobile phones, a trend that has presumably increased with the spike in mobile internet…

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75+ SEO Steps to Success!

Capsicum Mediaworks, a full-service digital agency based in Mumbai, asked us to share their outstanding infographic SEO checklist, and we’re glad to oblige! Below is a short intro by their founder, Nirav Dave, which discusses how relevant SEO is for businesses today, and what they need to consider in their execution. Reach out to Nirav…

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Why Your Ecommerce Investment Needs to be Maximized Now

Retailers have always been the pioneers for new relationships between businesses and customers. The drive to find the products they want draws consumers to novel approaches, while great retailers have always used innovative techniques and outstanding experiences to draw customers into their stores.   Continuing this tradition, E-commerce has become one of the leading investments…

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Live Chat Essentials for Beginners

Live Chat boasts immense benefits for businesses and their customers and, whether it be in sales circumstances or through customer service interactions, Live Chat is coming to be an interaction consumers expect when they visit a website, Facebook page and more. Fortunately, it’s easy for businesses to meet this expectation by creating a Live Chat…

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Click-to-Call Essentials for Beginners

Just as Click-to-Call is an easy tool for consumers to use, it’s also simple for any-sized business to implement. Once an easy Click-to-Call button is created and customized, businesses can integrate that button across their web presence and physical marketing, whether through a website or QR code, while also capitalizing on increasing traffic through their…

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After Appointments: Get the best of Feedback and Email Marketing

Online Scheduling and other customer engagement tools generate outstanding interactions with customers that bring relevance back to a business’ E-commerce presence. However, these tools also offer stretch capabilities that allow you to follow up with your customers and improve the performance of your business, either by noting progress through automated customer feedback, or encouraging new…

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