What is Conversion According to the Pros?

If you follow tech blogs, read Internet marketing reports or tweet regularly, you’ve probably come across the buzzword conversion. Conversion marketing, optimization and calculating conversion rates are growing discussions on the web today. We’ve unlocked the key on generating and measuring web traffic. The challenge now lies in persuading users to buy something when they…

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User Testimonial: Why Web Forms Don’t Convert

Our Sales and Marketing Director, Flo shares her latest experience with an online form. Her frustration tells a common story: why forms are not ideal for converting customers. You can’t get anything today without filling a form. As soon as you want to download a document, attend an event, subscribe to a simple newsletter or…

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