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The 6 essential tools every website needs to increase conversions

January 08 2019 | Phebe Standley

Modified on 16/03/22 | 5 minutes read

Customer Relationship

We’ve heard this sad story many times from prospective clients and agency partners: A company executive team decides to increase investment in marketing as a means to stimulate their growth. With more budget and a mandate for growth, the marketing person, team or agency decides to use it to build a new website.

Months later, when completed, everyone loves the new website. It’s much better at telling the company story and it is whizbang slick — reflecting all the latest web design best practices. Over time, the new site attracts more traffic. BUT... several months later, leads and/or new business haven’t increased. And when the executive team asks about the return on its investment, marketing doesn’t have a good answer.

The reality of web marketing today is this: Great website design on its own isn’t enough. To be effective, websites and marketers need to have tools that convert. Tools that can turn visitors into customers.

Of course, that’s a topic we know something about — Agendize provides a suite of tools specifically designed to help our partners increase their digital conversion rates. We take those beautiful websites and turn them into visitor engaging machines. And with these tools that can convert a visitor into a lead and customer, our partners have turned those sad stories into tears of joy.

Here are six essential tools that will help any business increase online conversions. (For more, check out our ebook about the Agendize app’s top tools, titled, “The essential features.”)

Online Appointment Booking

Did you know that 40% of business appointments are booked outside of regular working hours? Whether you work for a global or a local company, you don’t want to miss out on new customers simply because they came to your site outside of business hours. By adding an online scheduling feature to your website, you make it easy for your site visitors to set up a meeting with you — even while you sleep.

Added bonus: Our clients have told us that by using Agendize Online Scheduling notifications, they’ve also reduced appointment no-shows by up to 80%. Now that’s a great return on investment.

Dynamic Form Builder

Core to any lead-generation and inbound marketing program is a form builder. On your company “Contact Us” page, you may want a form as a means to capture information from prospective leads and customers. But forms can be used in many other ways. It can collect email addresses as a means to sign up for a company newsletter or to download whitepapers. You can also use them for online applications, online surveys or as a first step to provide quotes or estimates. For any website, you’ll want a form builder that’s versatile enough to try different things on different pages of your site. Because the more convenience you are able to offer your visitors with forms they can complete online, the more likely you’ll be to grow your customer database. 

Live Chat

Different people prefer different types of communication. Another entry point for visitors to engage with a company is through a live chat session directly on its website. A Forrester study stated that “44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a Website can offer.” Agendize Live Chat feature can be configured to allow anonymous visitors to start a conversation — or it can ask for a name and email address (so the business can follow up later). As SEO guru Neil Patel explains, “Live chat is the ultimate sales hack... The reason is simple. It’s the easiest way to bump your website conversions in real-time.”

Call Tracking

While forms and online appointment booking are great tools for companies to manage their customer and lead flow, some customers prefer the good old-fashioned phone. Especially when it comes to local businesses. In fact, a study by Yodle insights found that 43% of local business sales came from phone calls that took place after an Internet search. And 55% of companies surveyed said they couldn’t identify the source of these calls. Call tracking is a feature that allows you to track and analyze the source of your incoming calls. With call tracking, you can assign uniquely generated phone numbers to different web pages and marketing campaigns. 


This is a particularly great tool for sales inquiries and customer support. For the customer, this can alleviate long hold times — even if the business user isn’t immediately available, the customer can do other things while they wait for a return call. And, anytime a business can improve customer service, it’ll lead to more sales later. A Click-to-Call feature allows visitors to a website or other online channels to request an immediate phone call with a representative of a business. With Agendize Click-to-Call, a site visitor clicks a button such as “call me now” and is prompted to enter their phone number. 


To learn more about how these features work, download a copy of our latest guide:

CTA_how to enhance customer engagement

Save & Share

Last but not least is one of the first features offered by Agendize — it really is a great lead generator from the online to the offline for businesses. There have been many times when I found a local business on the web and wanted to simply capture the company’s basic information on my phone. Save & Share allows website visitors to enter their phone number and they’ll immediately receive a text message with a contact card for the business (or employee). The contact card can include a phone number, email address, physical address and more. And for the business, capturing that visitor’s phone number is yet another successful conversion.


Want a demo of Agendize online customer engagement features?

Now that you’ve read about some of the essential conversion features, do you want to see them in action?

Contact us today to set-up a demo with one of our solution experts!


This article was written by
Phebe Standley