The blog of enriched customer experience tools & integrated booking software solutions!

8 questions to help agencies decide how to start selling SaaS

It’s becoming increasingly difficult for digital marketing agencies to separate the technology they use from the tactics they perform. And that’s one reason why...

Why VCs love recurring revenue from SaaS — and why agency owners should, too

There’s a reason that SaaS (software-as-a-service) is popular among venture capitalists. So popular, in fact, that VC firm investment in SaaS companies has grow...

Complex martech landscape an opportunity for agencies

Every year, Scott Brinker and his team at chiefmartech.com research and compile the “MarTech 5000” — a comprehensive overview of all the players in martech. The...

Create new revenue while marketing to small businesses

Small businesses have never had more opportunities to market themselves. Social channels like Facebook, Instagram, and Twitter have leveled the playing field fo...

3 reasons why every marketing agency should be doing local marketing

The name itself can be misleading: “local marketing.” It sounds like something you’d only do for the local hair salon or coffee shop. But even if you work for a...

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