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In-house development versus white label

July 07 2021 | Florentin

Modified on 16/03/22 | 3 minutes read

White Label

Building solid foundations in a virtual world. This is the strategic paradox faced by companies that have understood that their development will go through digital. From solutions to business challenges to the digitalization of customer relations, digital know-how is essential.

It remains to be seen how to appropriate this new resource. Companies are looking for the independence and personalization of their digital tools. They must be tailor-made to meet the needs of both teams and clients.

The ideal seems to be to develop the tools in question internally. Are we not never better served than by ourselves? And the democratization of web development puts this grail within the reach of the most perfectionists.

However, this is not the only option. The implementation of white label software makes digital independence accessible to all companies.


In-house development, a not so accessible solution

The development of tools in-house is the subject of all fantasies. No more 15 mismatched software which only uses 10% of its features! By internalizing web development, you hope to refocus on your business challenges.

This is to forget that web development is a complex area of ​​expertise, and in constant evolution. Web development is a whole new skill for most businesses. To get properly started you’ll need:

👉 Developers (1 is OK, 2 is better)

👉 Project/Product Manager

👉 UX/UI Designer

👉 QA (to make sure everything works as intended)

⚠️  And don't forget to plan for maintenance and product enhancements!


Don’t put aside hiring fees such as ads for job listings, interviewing, recruiter fees, salaries, but also employment taxes and insurance, equipment, training … in your assessment. It's about the big picture. And in the event you might already have those talents in house, ask yourself : “can they free up time and when can they deliver? Will they be able to maintain this new tool and make it evolve?” 


Why you should consider a white label partner

Most people think of outsourcing as a development team who will build from scratch. But they rarely think of adopting white label software to solve a challenge. 

As a customer, you partner with a digital solution that you will use under your own brand, make it your own. You should be able to personalize functionalities and interfaces to meet your business challenges, and match your brand identity.

The most efficient solutions combine the following advantages:

👉 Rapid implementation

👉 Ability to integrate with your other tools (connectors, API…)

👉 Customization

👉 Limited investment

👉 Low learning curve


Choose a solution that really fits your needs

So ... develop in-house software, or adopt a white label solution? 

A few questions to ask yourself:

❓How strategic is this new feature or tool? 

❓Does it concern your core business or is it peripheral? 

❓Is it worth investing in internally? 

❓What is the degree of urgency?

❓Can you identify a solution provider with vetted references?


The barrier to entry into the web development market is too often underestimated. Setting up a team of developers will only be profitable if you put the means into it. Otherwise, you will have lost your financial investment, training time, the morale of your teams… And you will always need to equip yourself with tools to try to catch up to your competitors.

Far from making you dependent, white label frees you from the burden of investing in a new area of ​​expertise. Whether you are a financial services group, a real estate franchise, or a multi-location retailer, you are the experts in your own field. So focus on your core competencies, and find trusted experts with whom you can partner with.

This article was written by
Strategic Accounts Director