Web to Store | Generate in-store traffic with Store Locator
As the boundaries between distribution channels become more and more blurred, and as consumers become more demanding, businesses are becoming more inventive in attracting people to their physical outlets. The tools powering Web to Store strategies are the ideal solution to meet the needs of both parties. Among them, you will probably recognize the Store Locator, but can you define precisely the advantages that it represents for your business?
What is the Store Locator?
A Store Locator is a store locator. It is presented in the form of an interactive map on which markers indicate to the Internet user the geographical location of the physical points of sale in your network. Integrated into a web page, the Store Locator allows Internet users to locate a physical point of sale: stores, stores, banking, insurance, real estate agencies... and many others!
The major advantages of Store Locator
The Store Locator, just like Click and Collect or e-reservation, is a solution that is at the heart of the Web to Store strategy and more precisely at the heart of the ROPO (Research Online Purchase Offline) strategy, which consists of a preliminary online search that then encourages the consumer to go to a physical point of sale to finalize their purchase.
1 Enhanced customer experience
For your customers, Store Locator is another way to enhance the experience your network can offer them. How can you do this? First of all, by the simple presence of a physical point of sale. Consumers are increasingly making purchases on the Internet, with sales having passed the 100 billion euro mark in 2019, however a significant proportion of them like to go to a store, since in 2019, 90% of purchases were made in a store. Finally, the human and social contact is an element of reassurance for the consumer before concluding the act of purchase.
In 2024, 87% of purchases will be made in-store versus 13% online.
The Future of Retail: Informing Your Strategy to 2024, Google
The Store Locator allows users to search for the nearest store to their home, but also to search for stores that are open on Sundays or that offer a particular service. In addition to having access to this information, users can also consult the opening hours and the services available. With all the necessary information in his possession, he is thus assured of the usefulness of his trip and of being able to obtain the necessary services and products during his visit.
A Store Locator represents on average 10% to 20% of a website's traffic
Evermaps
2 Greater visibility
Despite the growing market share of internet shopping, many consumers still favor shopping in physical stores and thus practice the ROPO strategy.
The Store Locator is an interactive map that lists the physical points of sale in your network. It allows for better visibility on the web. Each point of sale accessible from your Store Locator has its own SEO optimized local page. When searching for a store, the list of points of sale often appears in the first search results.
97% of consumers search online to find a local business
HubSpot
Thus, with a search such as "Service + city", thanks to the favorable positioning of your Store Locator and its related pages, you have every chance of appearing in the first results. In just a few clicks, Internet users will be able to access information about your store. This will increase your visibility and facilitate the acquisition of new leads.
Having a regularly updated Google My Business listing will complete this part of your Web to Store strategy to ensure maximum visibility and increased traffic to your store.
3 Obtain quantifiable and analyzable conversion rate data
The use of a Store Locator is an effective way to increase your On and Offline traffic, so you get more data to analyze to better understand the behavior of your consumers.
In addition to Google Analytics, which allows you to obtain information about your website visitors, the Store Locator allows you to obtain valuable information about your prospects. You will be able to measure :
- the number of visitors and thus know the favorite point of sale of the Internet users
- the time spent on the page
- the conversion rate
but also many other essential indicators to define an effective Web to Store strategy.
Finally, animating your local pages or your Store Locator is an effective way to improve your conversion rate. You can broadcast local campaigns on your store pages to promote a new offer and thus attract more traffic to your physical sales space. The resulting data will allow you to estimate the success of your campaign and to adapt the next ones!
Integrate online appointment booking into your Store Locator
Integrating an online appointment booking solution, such as we offer, into a Store Locator is an effective way to improve the customer experience and by extension customer satisfaction. Integrated directly into your Store Locator's sales area, the online appointment booking solution allows users to book an appointment directly without having to pick up the phone. Moreover, since the tool is available 24/7, you can considerably increase your reservation rate.
70% of reservations are made through an online search
In addition, the appointments made online now allow your teams to free themselves from the management of the schedule and thus to refocus on the main activity of the business!
Agendize is in partnership with Evermaps for the implementation of online appointment scheduling solutions integrated with Store Locator or Store Select solutions and across all Web to Store channels to meet the needs of your physical store network and enable you to increase your local performance and facilitate in-store traffic acquisition.
