Why use online booking software

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24/04/23

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Written by

Rémi

Internet users are impatient creatures. With so many choices to choose from, they'll want to reward you for going the extra mile to make it easy for them to get in touch. Online reservation software can help you stand out from the crowd in this area, particularly in the following four cases.

Case 1: Your customers are satisfied, but not enough of them

According to an OpinionWay survey, 77% of French people have already made a reservation online, across all sectors. In the opinion of those surveyed, the main advantage is the availability of the professional. In fact, 74% of them appreciate the fact that they can book at any time, and therefore outside opening hours, have access to all your availabilities at a click of the mouse, and be able to book without having to phone. Online booking makes you accessible 24/7, which can save you up to 40% more appointments.

Case 2: You have a lot of customers/users but find it hard to get organized

Online booking software saves you 75% of the time spent managing your reservations manually. With each online reservation, your customer file is updated, creating new customer contacts or enriching the history of existing contacts. This system allows you to classify your customers according to tags. For example: "VIP customer", "loyalty card", "allergic to...", "often late"... This gives you a qualified customer database, which can be the basis for targeted marketing campaigns (promotional offers, customer birthdays, sales...).

If you already have a CRM, online booking tools integrate them! This synchronization enables unified management, while respecting your work habits. This considerably improves the generation of new customers/users.

Finally, an intelligent calendar must be able to connect to your existing calendars and those of your teams to eliminate duplicate bookings and optimize your schedules. 100% of duplicates are eliminated with this type of calendar synchronization. It enables you to plan and monitor the workflow of your team members by viewing all their calendars in real time.

Case 3: You're starting up as a self-employed entrepreneur and you're short of time

As well as saving time by not having to manage reservations manually, online reservation software lets you manage your business from your phone or computer. By viewing your schedule at any time, wherever you are, you gain in efficiency - and therefore credibility - with your customers.

An online booking platform must be quick and easy to set up. Simple to use, it allows you to start accepting appointments in a matter of minutes.

Once you're up and running, there are a number of tools that can help you fill your diary quickly. Some online booking platforms are "all-in-one" customer relations solutions. For example, they offer a free call-back service, known as "click-to-call". This service enables visitors to your web page or Facebook page to request a free call-back. This feature can help you generate more inbound calls, and therefore more customers.

Case 4: Your customers complain that they can't reach you

Customers are increasingly demanding freedom in their purchasing process. They intend to choose the channel through which they contact you, and preferences are wide-ranging in this area: point-of-sale appointments, telephone calls, social networks, email, SMS, chat, etc. They also expect their experience to be optimized: that you offer them, in addition to your usual services, the means to optimize their purchases, their organization and their time.

Click-to-call and click-to-chat services let you meet this expectation. They bring your advisors closer to your customers, freeing them from the traditional wait associated with voice servers or customer service emails. With these two tools, you can support your website visitors by telephone, with free callback, or by chat. You save them time and increase their satisfaction.

Finally, online booking software lets you send appointment reminders to your customers, by SMS or email. These notifications can be quickly set up according to your preferences. They can reduce missed appointments by up to 80%.

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