A Visual Way to Get Creative with Conversions

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Who said marketing your business online has to be boring? There’s so many fun and creative ways to expose your service/product, engage your customers and convert. Beat the post-summer blues and try these presentation tips out when you have minute or two.

Video Channels, Screencasts, Presentations and more…

Sending newsletters out via email and posting updates on your company blog are both good ways to inform your followers. But after a while these updates can become repetitive and you risk losing your audience’s attention. Keep your clickthrough rates up by trying out new ways to communicate — using YouTube, Camtasia or SlideShare for example.

Create a YouTube Channel and link it to your website, email campaign and social media pages. Use your webcam to shoot video updates with tips, announcement and updates. Read ReelSEO’s 9 Tips for Increasing Video Conversions for more advice.

Watching a screencast is more interesting than scrolling down bland pages of instructions. A video tutorial can explain your product/service in a more clearer and entertaining way (which is more likely to be remembered). Camtasia makes it quick and easy to record and edit your screencasts. It even gives you the option to post your videos directly to your YouTube channel. Don’t forget to add Click-to-Call to your video pages in case your customers  have questions after watching your presentation.

Another way to expose your brand is by adding your company’s whitepapers, conference notes and slideshow presentations to Slideshare. There’s no reason to keep all documents secret. The digital age is all about sharing information and knowledge. The more transparent you are with your conversion and marketing strategies, the more opportunities you will have to engage and interact with other experts in your field.

Nancy E.

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Your Social Media and Website Strategies—Together They’re Better

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If Facebook were a country, it would be the world’s fourth largest, between the United States and Indonesia.  And if your company website was a country, how large would it be?  Hmmm…


Video courtesy of @equalman (www.socialnomics.com)

In a recent blog post, @BrianSolis investigates the ROI of social media.He refers to:

The Benchmark Report: MarketingSherpa, sponsored by Vocus, to prove the growing importance of social of business’ budgets and the increase social spending between 2010 and 2011. The report found that the priority areas for businesses responding to executive requests to “show them the money” have several issues to overcome such as developing an effective social marketing strategy, converting social media followers into paying customers and so forth.

More and more businesses of all sizes are introducing social media budgets, experts and tools to the workplace. However, the issue above lies in the fact that social media strategies are often handled independently from additional digital action plans. Social media planning is growing too distant from the company’s home base—the website.

Uniting your online strategies is essential to successful communication.

Once online communication strategies are more aligned, ROI can be better measured (and will increase if you’re taking the right steps). The more communication tools your business offers, the bigger the chance you have of growing a significant audience interaction  on whichever digital venue you choose to use— websites, blogs, Facebook, etc.

Your website and social media blueprint must share the same objectives:

  1. Keeping the lines of communication open when your visitors are online and long after they leave and;
  2. Always keeping your visitors close to the brand.

As @ChrisBrogan explained in Entrepreneur:

Your main site is your home base: There are two things your website should do well: execute a solid call to action and give people a way to connect with you further.

Whether you’re selling shoes, apps or ideas, your website should always promote a clear-cut call to action.It’s also important that you make it easy for your visitors to contact you.

Why would anyone want to do business with an impossible-to-reach business? Live contact with Click-to-Call, Scheduling and Chat tools are more than necessary for any Contact Us page. Shouldn’t contacting a business via their website be just as easy (if not more) as posting on a friend’s Facebook wall? Quick, easy and live conversion and customer service solutions are part of the revolution