A Visual Way to Get Creative with Conversions

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Who said marketing your business online has to be boring? There’s so many fun and creative ways to expose your service/product, engage your customers and convert. Beat the post-summer blues and try these presentation tips out when you have minute or two.

Video Channels, Screencasts, Presentations and more…

Sending newsletters out via email and posting updates on your company blog are both good ways to inform your followers. But after a while these updates can become repetitive and you risk losing your audience’s attention. Keep your clickthrough rates up by trying out new ways to communicate — using YouTube, Camtasia or SlideShare for example.

Create a YouTube Channel and link it to your website, email campaign and social media pages. Use your webcam to shoot video updates with tips, announcement and updates. Read ReelSEO’s 9 Tips for Increasing Video Conversions for more advice.

Watching a screencast is more interesting than scrolling down bland pages of instructions. A video tutorial can explain your product/service in a more clearer and entertaining way (which is more likely to be remembered). Camtasia makes it quick and easy to record and edit your screencasts. It even gives you the option to post your videos directly to your YouTube channel. Don’t forget to add Click-to-Call to your video pages in case your customers  have questions after watching your presentation.

Another way to expose your brand is by adding your company’s whitepapers, conference notes and slideshow presentations to Slideshare. There’s no reason to keep all documents secret. The digital age is all about sharing information and knowledge. The more transparent you are with your conversion and marketing strategies, the more opportunities you will have to engage and interact with other experts in your field.

Nancy E.

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If McLuhan was alive today, would he tweet and text his friends?

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Earlier this month, @BrianSolis blogged about “The Number One Least Asked Question in Social Media…Why?” He discussed why asking “Why” is important in all aspects of business, including social media. As we embrace a social media culture, Solis proves that Marshall McLuhan’s world aphorism “the medium is the message” (and palindrome: “the message is the medium”) is still valid today:

In an era where information is democratized and influence is equalized, the message is now also the medium. There are prevailing cultures unique to each social network. What you create for Twitter is different than what you might say in Facebook and certainly not at all how you would say it in Google+.

The real importance in understanding McLuhan’s quote is to remind us of the potential dangers of new “mediums” (technology)…like instant messaging.

@BrianZimm1 says that “digital conversations via email, Facebook, Twitter, LinkedIn can be very dangerous to the future of communication.” Research proves that a message is correctly interpreted approximately 20% more over phone than email. Without verbal communication, many opportunities of connecting with customers, leads and colleagues are lost.

McLuhan said, “Control over change would seem to consist in moving not with it but ahead of it. Anticipation gives the power to deflect and control force.”

Therefore, if we discover that a new medium brings along negative effects in the way we do business, it’s our duty to intervene during the technology’s development and set it on the right track. Maintaining the right balance between digital and face-to-face conversations is key for maintaining healthy business and personal relationships. Every instant messaging tool such as email, text message and Twitter, must be complemented with a human touch engagement tool like Click- to-Call. By adding the right ‘combos’ of communication tools to your websites, blogs and marketing campaigns, you can keep up with new technology, without neglecting the importance of verbal communication via phone calls, video chats and live meetings.

Nancy E.


How Not to Get Dumped by Your Angry Customers

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Building a business is like building a relationship. We all slip up at some point and make mistakes. It’s how we deal with our shortcomings that really matters…and learning from them.

As a dissatisfied customer, I learned three important lessons in customer service today:

  1. Don’t annoy your leads/clients
  2. If you do irritate them, respond to their frustration in a timely manner
  3. Not matter the situation, be polite and professional

Receiving  customer complaints via web forms and email is proving to be less and less effective. The main reason: response time. Our follow up expectations have skyrocketed in this digital age of real-time data.

How long is too long? Many users would agree that a response within 24 hours is necessary. Others are less patient.

So you or one of your employees made a boo boo. As a business owner, what are the right steps to take when responding to your customers’ complaints online?

Help your customer one to one:

  • Use Click-to-Call and Live Chat on your site so people can get in touch with you immediately (and free). Don’t anger your customer more by forcing them to wait on hold and pay for it.
  • Set up Twitter/Facebook pages and monitor them regularly. It’s important to know what people are saying about your company–good and bad.
  • If a customer complains, respond honestly, transparently, professionally and address their concern. Don’t try to hide and ignore bad reviews/Tweets. It can backlash into a bigger issue.

Always try to move the conversation to a more private setting. Offer to help your customer over email, chat or phone. New ways to complain in real-time are developed every day. Don’t risk getting a bad reputation and put your customers first.

Nancy E.


1 Easy Tool to Save the Date and Increase Attendance at Your Summer Event

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With social media booming from all corners, adding Google+ to the family this week, we’re realizing it’s easier to host events online in order to increase and organize attendance. From a business point of view, online brand visibility (via webinars, Live Chat, Livestream etc.) is essential for companies wanting to reach more people and gain trust.

Summer months are ideal for hosting online and offline events since guests have more time, energy and enthusiasm to network and participate. So if you plan on hosting a webinar, gala, BBQ or wedding that will be promoted on your website, blog, or mass email make sure to use the appropriate tools and methods of communication to spread the word.

Adding a Save to Calendar button to your event guarantees you won’t waste your time or money on guests who arrive too “fashionably late” or never show up at all. Also, the automatic email and text messaging notifications function is proven to increase attendance by 40% and more. It takes one simple click from your invitees to save your date to their personal calendars, making your event info accessible offline and on the go.

Other features include:

  • Compatible with Google Calendar, Outlook, Lotus Notes, Entourage and iCal
  • Customizable user interface and API available
  • Easy-to-install by copy and pasting code to website, blog or email template
  • Google Analytics integration helps track all of your guest’s actions and your company’s networking/conversion goals

Nancy E.


3 Amazing Resources to Learn More About SEO

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Customers often ask us how they can attract more users to their site so they can convert even more. This week, I decided to learn more bout the powerful world of search engine optimization, to answer all your questions on how to generate more Click-to-Calls and Live Chat sessions . I’ve always imagined that SEO is an easy topic to research online. It took one click to prove me wrong.

On the bright side, my search was anything but empty.  Google- searching the famous acronym led me to a giant list of SEO companies, platforms, articles and more—1, 730,000,000 + results. On the other hand, I found myself spending quite some time sorting through many useless links, picking out the true hidden treasures.

MY crème de la crème list of worthy SEO resources:

1. The Beginners Guide to SEO by @SEOmoz

The ultimate bible for understanding and implementing SEO .This 10- chapter tutorial takes you on a educational journey —full of real examples, infographics and useful tips. You’ll also find a chapter on how to measure and track success. Put some time aside to go over this one. It’s thick. I downloaded the PDF version and read it over a few days.

2. The Unscary, Real World Guide to SEO Copywriting by Ian Lurie @portentint

I came across Lurie’s guide on AppSumo.com and it was worth every dollar.  It provided me with a solid 31-page introduction on how to make write and format my content in a SEO-friendly way. I especially appreciated the many examples of good SEO text vs. bad SEO text.

3. SEO Beyond Your Site by @Alex_Galasso

This short article explores the new age of SEO, following the  rule of “always putting your users’ interest first.” Galasso “breaks down the importance of social signals into two main categories: virality and social media presence.” He proves that sharing content on Twitter, Facebook and other social networking sites can boost your SEO ranking. Galasso’s article tempted me to scope out the new social networking site, about.me . It took me less than 5 minutes to create a custom splash- page- style profile that links all my social media accounts, websites and blogs:

About.me is definitely a creative and fun way to generate more leads to your website/blog.

Pay it forward and share your SEO tips below.

Cheers,

Nancy E.
@nanceEss


Your Social Media and Website Strategies—Together They’re Better

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If Facebook were a country, it would be the world’s fourth largest, between the United States and Indonesia.  And if your company website was a country, how large would it be?  Hmmm…

http://www.youtube.com/watch?v=sIFYPQjYhv8&feature=player_embedded

Video courtesy of @equalman (www.socialnomics.com)

In a recent blog post, @BrianSolis investigates the ROI of social media.He refers to:

The Benchmark Report: MarketingSherpa, sponsored by Vocus, to prove the growing importance of social of business’ budgets and the increase social spending between 2010 and 2011. The report found that the priority areas for businesses responding to executive requests to “show them the money” have several issues to overcome such as developing an effective social marketing strategy, converting social media followers into paying customers and so forth.

More and more businesses of all sizes are introducing social media budgets, experts and tools to the workplace. However, the issue above lies in the fact that social media strategies are often handled independently from additional digital action plans. Social media planning is growing too distant from the company’s home base—the website.

Uniting your online strategies is essential to successful communication.

Once online communication strategies are more aligned, ROI can be better measured (and will increase if you’re taking the right steps). The more communication tools your business offers, the bigger the chance you have of growing a significant audience interaction  on whichever digital venue you choose to use— websites, blogs, Facebook, etc.

Your website and social media blueprint must share the same objectives:

  1. Keeping the lines of communication open when your visitors are online and long after they leave and;
  2. Always keeping your visitors close to the brand.

As @ChrisBrogan explained in Entrepreneur:

Your main site is your home base: There are two things your website should do well: execute a solid call to action and give people a way to connect with you further.

Whether you’re selling shoes, apps or ideas, your website should always promote a clear-cut call to action.It’s also important that you make it easy for your visitors to contact you.

Why would anyone want to do business with an impossible-to-reach business? Live contact with Click-to-Call, Scheduling and Chat tools are more than necessary for any Contact Us page. Shouldn’t contacting a business via their website be just as easy (if not more) as posting on a friend’s Facebook wall? Quick, easy and live conversion and customer service solutions are part of the revolution