Construire une landing page efficace

La landing page est l’outil de conversion par excellence. Elle s’adapte aux caractéristiques de l’e-acheteur : une lecture de surface, du haut vers le bas, en quelques secondes à peine. Comment l’optimiser pour en tirer la meilleure performance ? Une organisation soignée, logique et simple facilite bien sûr les choses. Mais quels éléments sont indispensables…

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State of the (Local) Union

A short article on Greg Sterling’s very insightful and informative blog, Screenwerk, earlier this week referenced a slide that has created a good deal of buzz in the local media space. While it was very pleasing to see Agendize duly noted on what is being dubbed the ‘local media landscape’, I felt a slight pang…

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What is Conversion According to the Pros?

If you follow tech blogs, read Internet marketing reports or tweet regularly, you’ve probably come across the buzzword conversion. Conversion marketing, optimization and calculating conversion rates are growing discussions on the web today. Many of us know the right steps to generate and measure web traffic. The challenge now lies in persuading users to buy…

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New Facebook app turns your fans into loyal customers

If Facebook friends are real friends, then your Facebook customers are real too. Yes, ALL of them! As a matter of fact, Facebook, blogs, Twitter and customer reviews are considered the most effective tactics for mobilizing consumers to talk up products online. (Etailing Survey of 117 companies, September ’09) No matter what industry you’re in,…

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Why You Can’t Ignore Your Analytics

What’s all this analytics talk about? Remember the feeling of studying for a final high school or university exam? Drinking coffee and pulling all-nighters, so you can cram every bit of information into your brain. Imagine how you’d feel when you find out the next day that you weren’t going to receive a grade. Ever!…

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User Testimonial: Why Web Forms Don’t Convert

Our Sales and Marketing Director, Flo shares her latest experience with an online form. Her frustration tells a common story: why forms are not ideal for converting customers. You can’t get anything today without filling a form. As soon as you want to download a document, attend an event, subscribe to a simple newsletter or…

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The 4 Ws of Click-to-Call: Getting the Full Story on Conversion

A few of you have expressed your confusion about Click-to-Call and how it works. So we came up with a short and easy-to-understand video so you can see how Click-to-Call is a quick and easy-to-use conversion solution! This video demonstrates how Click-to-Call initiates live phone conversations with you and your online visitors: Who – Click-to-Call helps…

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Track your Agendize actions in Google Analytics

Great news: you can now track all of your Agendize actions in your Google Analytics account! In addition to being able to track the actions, you can configure the completed call, chat, appointment, form, save, share and comment actions as conversion goals, with each open of the dialog box being tracked as a step in…

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