Why you need to know more about your franchisees?

When you deploy customer engagement tools across your franchise organization, you not only get simple conversion benefits with the opportunity to conduct deep analytics and discover what really manages to your customers – you also uncover the best practices of your individual franchisees, and begin to see the strategies and tactics for engaging customers that…

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The fundamentals of customer engagement for franchises

Consumer expectations have fundamentally shifted, and businesses need to adapt to the digital transformation we’re all experiencing by moving their engagements online. Franchises are no exception to this. Consider the fact that 61% of consumers now either expect or appreciate calls from their local businesses, while the same number appreciate receiving a call during their…

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Franchises: Do You Really Know Your Market?

Get Your Agendize Footprint and Master Your Impact How to Know Your Market in Real Time All C-level stakeholders of a franchisor devote their lives to their work. Many wake up in the morning with automated reports in their inbox, assistants on call and a mess of decisions to make about the future of their…

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La transición de las empresas en la era digital / Infografía

Por: Tochtli Durán y Liliana Ramos La tecnología ha transformado nuestras vidas, la manera en la que nos relacionamos unos con otros y la forma en la que interactuamos con las marcas. Es por ello que grandes, medianas y pequeñas empresas de la región y el mundo deben reconocer y comenzar a tomar medidas para…

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Franchise : What is your customer information food chain?

You can eat whatever you want, but if you don’t watch what you eat, you probably won’t end up healthy. As with the human body, the health and recurring revenue generated by franchise organizations can often be assigned strictly to how they handle, cultivate and capitalize on the customer information they carry. Where most organizations…

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#SEO Guide: Where should you be on social media ? (Part 2/2)

Previously, you can read the first part here : WHERE SHOULD YOU BE ON SOCIAL MEDIA? So, with that in mind, there are still social profiles that are necessary to consider. Let’s go through them: • Facebook & Google My Business: These profiles are absolutely necessary. Google and Facebook are the first place most consumers…

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Franchises: Curb the Bad Review that Kill New Business

How to Automate Customer Communication? Don’t Let Service Slip Through the Cracks Franchise customers not only love that their preferred chains give them access no matter where they are, but also that they can be guaranteed a single experience across locations. However, with so many locations to manage, customer service is at risk and requires…

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Good Franchisors Don’t Let Franchisees Go Blind

How to Put Your Franchisees at the Head of their Local Ecosystem? Overcoming Local Blindness Local intelligence is key to increasing the service quality and consumer relevance of any franchise, while also enabling the granular decision-making that turns any good business into a great one. But with some franchisees still using traditional methods of booking…

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5 datos que no sabías sobre el Big Data / Infografía

Por Liliana Ramos y Tochtli Durán ¿Qué es Big Data? Como lo mencionamos hace poco, el Big Data es el proceso que recolecta gran cantidad de datos y los analiza para encontrar información oculta, patrones y correlaciones de los usuarios en la red. Las empresas lo utilizan para conocer mejor el perfil y las necesidades…

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#SEO Guide: Where should you be on social media?

Social Media is a great for small businesses to share their content and get reactions from their community of customers in real time. Visually stunning businesses in food, fitness, beauty and design or aesthetically-oriented industries have a particularly great opportunity to share updates, new products or services and more via visually pleasing platforms like Facebook…

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