David A Kaplan on Content Marketing, Privacy and more! (Part 2/2)

We invited David A. Kaplan, Managing Editor of GeoMarketing.com, to share the benefit of his 20-year experience and deep expertise in the world of digital marketing and advertising. Since he was happy to abide, read below as he shares his insights on changes in content marketing, how location-based data meshes with consumer privacy, and what…

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Success with Online Scheduling for Beauty Salons

Properly managing a schedule can be crucial to the smooth functioning of any beauty salon, and incorporating Online Scheduling can be helpful for any business in increasing bookings, reducing no-shows, eliminating double-bookings and saving time. However, for businesses that offer a lot of stimulating visual content, and are fundamentally fun and social in the nature…

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David A. Kaplan on Location-Based Marketing (Part 1/2)

We invited David A. Kaplan, Managing Editor of GeoMarketing.com, to share the benefit of his 20-year experience and deep expertise in the world of digital marketing and advertising. Since he was happy to abide, here is the first part of our interview with him, in which he shares how geo-data can help strengthen local business…

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CRM discount promotion to retain customers (Part IV)

You know how busy your customers’ lives can be. Many people who settle into a community and get to know their local businesses often have stable but demanding careers, develop expansive social circles, are looking to or have already begun building families, and always seem to be on the run, rarely finding time for themselves….

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Online Scheduling has Big Impact for Education

Founded in 1853, Central College in Pella, Iowa has been witness to great transformations throughout American history, and has always made a point of adapting to changing times. The small, private, undergraduate-only liberal arts college prides itself on excellent athletics and an outstanding study abroad program, but for Tutoring Coordinator Cyndi Boertje, incorporating technology was…

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Automating Messages for Your Loyal Customers (Part III)

Once customer information is adequately recorded and established within a CRM, businesses have an incredible amount of flexibility and leniency at their disposal in relating to customers. However, while some may be concerned that incorporating new technology and automation could diminish the human touch and personalization that make consumers love small businesses, automated messages through…

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Earn your customers’ gratitude with great Thanksgiving marketing!

Thanksgiving is unique to North America not only in its civic-mindedness, but in the sentimentality with which it brings together close family and friends. It’s a time to be grateful for the plenty and pleasure of the unique part of the world we occupy, and how it affords us levels of comfort and freedom rarely…

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How to Create Great Landing Pages for Small Business

What’s the point of developing a website, aggregating all the right information, optimizing it for searches and posting content online if it doesn’t demand that consumers browsing it book appointments or make purchases at a storefront? Too much effort is expended on attracting clients through the internet without properly optimizing that traffic to generate more…

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Using a CRM to keep track of customers (Part II)

Small Businesses need to stay familiar with the latest trends in order to compete with larger chains, big-box stores and business service providers. With a CRM, all client information is kept in one instantly accessible directory, and from there you can take note of client behaviours, schedules and preferences in order to offer the best…

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Manage and Convert Leads with Online Scheduling (4/4)

To round out what we’ve discussed in our last couple Blog Posts, and in an article in StreetFightMag, we’ve completed our final discussion of Online Scheduling. Today, we’re focusing on the best ways to use it in directing new business. While it’s important to implement your system properly and deploy it effectively with loyal customers,…

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