Empower your customers with Online Scheduling from Anywhere

One of the chief advantages of Online Scheduling is that it allows customers to get the bookings they want 24/7. This often leads to an increase in appointments booked by as much as 40%, however this could be due not only to the anytime accessibility of Online Scheduling, but also its capacity to be integrated…

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Contractors can build their business with Online Scheduling

Contractors are diligent tradesmen focused on fulfilling their client’s vision through their unique skills. Every contractor seeks to get the most out of one-on-one relationships that strengthen their reputation and their referrals to new business. This personal nature of the work is a natural extension of the fact that most construction contractors work in small,…

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What is Conversion According to the Pros?

If you follow tech blogs, read Internet marketing reports or tweet regularly, you’ve probably come across the buzzword conversion. Conversion marketing, optimization and calculating conversion rates are growing discussions on the web today. We’ve unlocked the key on generating and measuring web traffic. The challenge now lies in persuading users to buy something when they…

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David A Kaplan on Content Marketing, Privacy and more! (Part 2/2)

We invited David A. Kaplan, Managing Editor of GeoMarketing.com, to share the benefit of his 20-year experience and deep expertise in the world of digital marketing and advertising. Since he was happy to abide, read below as he shares his insights on changes in content marketing, how location-based data meshes with consumer privacy, and what…

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Success with Online Scheduling for Beauty Salons

Properly managing a schedule can be crucial to the smooth functioning of any beauty salon, and incorporating Online Scheduling can be helpful for any business in increasing bookings, reducing no-shows, eliminating double-bookings and saving time. However, for businesses that offer a lot of stimulating visual content, and are fundamentally fun and social in the nature…

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Communicate to Improve Your Small Business’ Community!

With all the available forms of digital media, it can often be too easy to forget that there are real, sophisticated and emotional people behind those screens we interact through. Our local businesses are a source of pride, influence and support between friends, family and the wider communities around us. Without a consistent approach to…

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Earn your customers’ gratitude with great Thanksgiving marketing!

Thanksgiving is unique to North America not only in its civic-mindedness, but in the sentimentality with which it brings together close family and friends. It’s a time to be grateful for the plenty and pleasure of the unique part of the world we occupy, and how it affords us levels of comfort and freedom rarely…

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How to Create Great Landing Pages for Small Business

What’s the point of developing a website, aggregating all the right information, optimizing it for searches and posting content online if it doesn’t demand that consumers browsing it book appointments or make purchases at a storefront? Too much effort is expended on attracting clients through the internet without properly optimizing that traffic to generate more…

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More Small Business Feedback Leads to Success

Fearing Bad Word-of-Mouth In our experience, many Small and Medium Businesses (SMBs) are often wary of customer feedback, particularly over the internet. It’s only human to fear criticism and worry that those reviewing one’s work will be unnecessarily harsh, and too often is that fear validated when SMBs believe that their customers will only publish…

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