David A Kaplan on Content Marketing, Privacy and more! (Part 2/2)

We invited David A. Kaplan, Managing Editor of GeoMarketing.com, to share the benefit of his 20-year experience and deep expertise in the world of digital marketing and advertising. Since he was happy to abide, read below as he shares his insights on changes in content marketing, how location-based data meshes with consumer privacy, and what…

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Success with Online Scheduling for Beauty Salons

Properly managing a schedule can be crucial to the smooth functioning of any beauty salon, and incorporating Online Scheduling can be helpful for any business in increasing bookings, reducing no-shows, eliminating double-bookings and saving time. However, for businesses that offer a lot of stimulating visual content, and are fundamentally fun and social in the nature…

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Communicate to Improve Your Small Business’ Community!

With all the available forms of digital media, it can often be too easy to forget that there are real, sophisticated and emotional people behind those screens we interact through. Our local businesses are a source of pride, influence and support between friends, family and the wider communities around us. Without a consistent approach to…

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Earn your customers’ gratitude with great Thanksgiving marketing!

Thanksgiving is unique to North America not only in its civic-mindedness, but in the sentimentality with which it brings together close family and friends. It’s a time to be grateful for the plenty and pleasure of the unique part of the world we occupy, and how it affords us levels of comfort and freedom rarely…

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How to Create Great Landing Pages for Small Business

What’s the point of developing a website, aggregating all the right information, optimizing it for searches and posting content online if it doesn’t demand that consumers browsing it book appointments or make purchases at a storefront? Too much effort is expended on attracting clients through the internet without properly optimizing that traffic to generate more…

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More Small Business Feedback Leads to Success

Fearing Bad Word-of-Mouth In our experience, many Small and Medium Businesses (SMBs) are often wary of customer feedback, particularly over the internet. It’s only human to fear criticism and worry that those reviewing one’s work will be unnecessarily harsh, and too often is that fear validated when SMBs believe that their customers will only publish…

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5 Facebook Marketing Tips for Small Business

Facebook has been a great platform for information and communication. Not only has it help propel actual political revolutions across the world, it’s also made the same great advertising tools available to large corporations and small businesses alike. With Facebook’s Business Pages and advertising tools, in addition to integrated Calls-to-Action, a myriad of small businesses…

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4 Search Tips for a Better Small Business Google Rank

Search is increasingly becoming an important factor for how people discover and make purchases from Small Businesses. Local searches are growing fast and convert at an amazing rate, with 78% of local searches resulting in a purchase. It’s important for small business owners to consider what they can do to get the most out of…

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6 Better Small Business Website Tips

Consumers demanding better websites People love their local businesses. Their quality of work, personalized services, reliability, trustworthiness and convenience drive people to local shops day-in, day-out, and are part of the reason why 99.7% of US employer firms are small businesses. Much as they are loved, a recent Yodle survey of 6,000 US adults found that…

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LocalVox: Simple Small Business SEO Tips

The following is excerpted from an interview we conducted with Cami Bird, Content and Social Media Marketing Manager at LocalVox, the online marketing platform for local businesses. In it she discusses global trends in local marketing that are key to small business success, including SEO, Mobile, Conversion, Email Marketing, Review Content, Calls-to-Action, CRMs, and how…

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