On May 14th, 2015, we organized a webinar in partnership with the Local Search Association to show the new marketing tools – also called call to actions – that can help small businesses to convert more leads from their websites. I’ll summarize some key figures if you don’t have 25mn to watch the video.
Small Businesses marketing strategies vs. customers’ needs
SMBs invest in marketing and the 4 main strategies they choose to generate more leads are: Social Media (86%), Email Marketing (61%), SEO (55%), Content Marketing (online) (50%)
4 in 5 consumers search and call a business to: Check business hours (63%), book an appointment (52%), For booking information (41%). And their top 4 communication channels are: Email (35%), Phone (33%), Chat (27%), Social Media (5%).
SMBs’ marketing strategies are aligned with what consumers are asking for. Call to actions can improve consumers online experience and give them an efficient way to connect with the business from their websites or Facebook page.
Top 4 online lead generation apps for Small Businesses
1- Online Scheduling: a simple and flexible appointment management application for any small business owner who wants to efficiently manage staff and clients from a digital calendar. It’s connected to an integrated CRM that allows him to manage client lists and send them promotions thanks to an email marketing feature. Available on Android and iOS phones & tablets.
2- Click to Call: Calling is one of the favorite way for american consumers to contact a business. With this, clients can request a free call-back from the SMB website.
3- Form Builder: a way of collecting data about potential clients browsing an SMB website thanks to easy-to-create webforms and online surveys.
4- Save&Share: With this feature, businesses allow users to seamlessly share an info about their products, company and more to their contacts, social media and a lot of other communication channels.
To learn more about the impact of such call to actions you can watch the entire Agendize webinar.