Your Social Media and Website Strategies—Together They’re Better

If Facebook were a country, it would be the world’s fourth largest, between the United States and Indonesia.  And if your company website was a country, how large would it be?  Hmmm…

Video courtesy of @equalman (www.socialnomics.com)

In a recent blog post, @BrianSolis investigates the ROI of social media.He refers to:

The Benchmark Report: MarketingSherpa, sponsored by Vocus, to prove the growing importance of social of business’ budgets and the increase social spending between 2010 and 2011. The report found that the priority areas for businesses responding to executive requests to “show them the money” have several issues to overcome such as developing an effective social marketing strategy, converting social media followers into paying customers and so forth.

More and more businesses of all sizes are introducing social media budgets, experts and tools to the workplace. However, the issue above lies in the fact that social media strategies are often handled independently from additional digital action plans. Social media planning is growing too distant from the company’s home base—the website.

Uniting your online strategies is essential to successful communication.

Once online communication strategies are more aligned, ROI can be better measured (and will increase if you’re taking the right steps). The more communication tools your business offers, the bigger the chance you have of growing a significant audience interaction  on whichever digital venue you choose to use— websites, blogs, Facebook, etc.

Your website and social media blueprint must share the same objectives:

  1. Keeping the lines of communication open when your visitors are online and long after they leave and;
  2. Always keeping your visitors close to the brand.

As @ChrisBrogan explained in Entrepreneur:

Your main site is your home base: There are two things your website should do well: execute a solid call to action and give people a way to connect with you further.

Whether you’re selling shoes, apps or ideas, your website should always promote a clear-cut call to action.It’s also important that you make it easy for your visitors to contact you.

Why would anyone want to do business with an impossible-to-reach business? Live contact with Click-to-Call, Scheduling and Chat tools are more than necessary for any Contact Us page. Shouldn’t contacting a business via their website be just as easy (if not more) as posting on a friend’s Facebook wall? Quick, easy and live conversion and customer service solutions are part of the revolution

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