Great news: you can now track all of your Agendize actions in your Google Analytics account! In addition to being able to track the actions, you can configure the completed call, chat, appointment, form, save, share and comment actions as conversion goals, with each open of the dialog box being tracked as a step in the funnel to that goal.
Setting it up
To get started on integrating your Agendize actions with your Google Analytics stats, you first need to get the Google Analytics ID for the website on which the Agendize buttons will be placed. To get this ID log in to Google Analytics, and choose the relevant account. On the list of Website Profiles, find the one belonging to the site in question, and copy the UA-XXXXXX-X number immediately to the right of that website’s URL. That is your Google Analytics ID.
Now, log in to your Agendize account and when creating or editing a button, you’ll notice a new block just below the Customization panel:
Check the “Enable Google Analytics Integration” box, and enter the Google Analytics ID you found earlier in the text field, save the button, and you’re done! Once the button code is copied to a page and a visitor starts using it, the activity will be tracked in Google Analytics.
How will my actions appear in Google Analytics?
Your Agendize actions will be sent to Google Analytics as pageviews on fictional pages. When a dialog box loads, “/agendize/<action type>/load” is sent, and when an action is completed (phone call is made, appointment is scheduled, etc.) “/agendize/<action type>/action” is sent.
Configuring Conversion Goals
Given the level of engagement enabled by the Agendize tools, it makes sense to include them as part of your site’s conversion goals. To do so, consult Google’s guide to setting up goals. When you get to step 8, choose “URL Destination”. The URL to enter then depends on which action type you’re looking to track. For a full list of URLs, see the table below.
Configuring Conversion Funnels
If you want to take it one step further and also track each dialog box open, you can add the open to your conversion funnel. To set up the funnel, refer to Google’s guide to defining funnels. On the second step, the URL to enter depends on which action type you’ll be tracking. See the table below for the full list of URLs.
|Action Type||Dialog Box Open URL||Completed Action URL|
|Schedule an Appointment||/agendize/scheduling/load||/agendize/scheduling/action|
|Send by SMS||/agendize/sms/load||/agendize/sms/action|
|Save to Calendar||/agendize/pim/load||/agendize/pim/action|
|Save to Address Book||/agendize/pim/load||/agendize/pim/action|
|Comment & Rate||/agendize/testimonials/load||/agendize/testimonials/action|
|Send by Email||/agendize/email/load||/agendize/email/action|
|Save to Blog||/agendize/blog/load||/agendize/blog/action|
|Send by IM||/agendize/im/load||/agendize/im/action|
|Save to GPS||/agendize/gps/load||/agendize/gps/action|
|Save to PDF||/agendize/pdf/load||/agendize/pdf/action|
As always, if you have any questions or feedback, get in touch on the forum!